GINA MILLER
VICE PRESIDENT OF MEDIA & COMMUNICATIONS @
FC DALLAS

Inside Sport Conversation

Dan Hunt has served as the President of FC Dallas since 2014. He also serves as a member of MLS’ Board of Governors and the league’s Business Ventures Committee. 

 

Hunt spent years working on the design and construction of Toyota Stadium and Toyota Soccer Center with his late father and American sports icon, Lamar Hunt. Since the venue’s opening in 2005, Hunt has used the venue to help establish FC Dallas as the leader in youth development in North America. Toyota Soccer Complex, a 145-acre facility complete with 17 professional-grade soccer fields, has quickly become one the most rewarding stadium designs in professional sports. 


Hunt also oversaw the $58 million construction of the National Soccer Hall of Fame in the south end of Toyota Stadium. The project included more than 70-thousand square feet of renovated space, new locker rooms, premium seats, a private club and the National Soccer Hall of Fame Experience.

In May 2017, Hunt, along with his brother Clark, ESPN and the City of Frisco officially announced that the newly-relocated Frisco Bowl (previously known as Miami Beach Bowl) would call Toyota Stadium home starting on December 20, 2017 at Toyota Stadium. Louisiana Tech became the first Frisco Bowl Champions after beating SMU 51-10.

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DAN HUNT
PRESIDENT @
FC DALLAS

Inside Sport Conversation

Dan Hunt has served as the President of FC Dallas since 2014. He also serves as a member of MLS’ Board of Governors and the league’s Business Ventures Committee. 

 

Hunt spent years working on the design and construction of Toyota Stadium and Toyota Soccer Center with his late father and American sports icon, Lamar Hunt. Since the venue’s opening in 2005, Hunt has used the venue to help establish FC Dallas as the leader in youth development in North America. Toyota Soccer Complex, a 145-acre facility complete with 17 professional-grade soccer fields, has quickly become one the most rewarding stadium designs in professional sports. 


Hunt also oversaw the $58 million construction of the National Soccer Hall of Fame in the south end of Toyota Stadium. The project included more than 70-thousand square feet of renovated space, new locker rooms, premium seats, a private club and the National Soccer Hall of Fame Experience.

In May 2017, Hunt, along with his brother Clark, ESPN and the City of Frisco officially announced that the newly-relocated Frisco Bowl (previously known as Miami Beach Bowl) would call Toyota Stadium home starting on December 20, 2017 at Toyota Stadium. Louisiana Tech became the first Frisco Bowl Champions after beating SMU 51-10.

CLARK HUNT
CHAIRMAN & CEO @
KANSAS CITY CHIEFS

Clark Hunt has been involved in the leadership of the Kansas City Chiefs for nearly two decades and currently serves as the club's Chairman and CEO.

Hunt has been the driving force behind the resurgence of the Chiefs, transforming the iconic franchise into one of the most successful teams in the National Football League over the last decade. Since taking over as CEO in 2010, the Chiefs have earned five AFC West Division Championships, seven playoff appearances and back-to-back trips to the AFC Championship Game. Following the 2019 season, for the first time in club history, Hunt hoisted the award bearing his father's name – the Lamar Hunt Trophy – given to the champions of the AFC. The team advanced to Super Bowl LIV, the franchise's third NFL title game appearance and the first under Hunt's leadership, overcoming a 10-point fourth-quarter deficit to claim a 31-20 win over the San Francisco 49ers en route to earning the club's second Lombardi Trophy as World Champions.

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Inside Sport Conversation

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RON PATTERSON
DEPUTY CITY MANAGER @
CITY OF FRISCO, TX

Creating a Collaborative Culture

Ron Patterson is the Deputy City Manager for the City of Frisco, where he oversees Development Services, Engineering Services and Economic Development. In addition, Ron works on public-private partnerships between the city and various other public and private entities. 

Ron is the former President of the Frisco Economic Development Corporation. He has thirty-four years of city experience starting his city service career with the City of Carrollton before moving to Frisco.  This is his second time to serve the citizens of Frisco where he previously served for seven years and has now completed another fourteen years.  He served as city manager for seven years in other communities in Texas. 

Ron graduated from the University of Texas at Dallas with a Bachelor of Science in Public Administration and completed his Master of Public Administration at the University of North Texas.  He served twenty-three years in the United States Air Force\Texas Air National Guard. 

Ron has been married for thirty-six years to Taylor and they have two daughters.

TODD FOUCHE
DEPUTY SUPERINTENDENT FOR BUSINESS & OPERATIONS @
FRISCO ISD

Creating a Collaborative Culture

Todd came to Frisco when his mother moved here in 1994. "This community felt like home from the time I came here, 22 years ago," said Fouche. At that time, he was finishing his Bachelor's degree at Texas A & M University. He has also received both his Master's and Doctorate degrees for the University of North Texas. He is a member of TASBO and TASA.

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RAVI RAJCOOMAR
VICE PRESIDENT @
PEOPLE FOR BIKES

Bicycles - A Transformative Economic Driver

Ravi is a recognized leader in the experiential event, content and athlete marketing space. He has created and produced Emmy award-winning sports marketing experiences, events and broadcasts on six continents for nearly every major action and adventure sport, from Red Bull’s live broadcast properties to the X Games and both the Summer and Winter Olympics.
 
His experience has helped lead some of the world’s best athletes, brands, and organizations to deeper engagement with their audience. Highlighted clients include Red Bull, ABC, NBC, CBS, FOX, ESPN, BMC Software, Polaris, Specialized, CAA, USOC/IOC, Toshiba, Wasserman, Seagate, William Morris,  Zipp, Niner, IMG, Cannondale, Octagon, Clif Bar, Wells Fargo, Jeep, ESPN, several NGBs, and multiple state and regional DMOs..
 
Rajcoomar specializes in delivering the complete audience experience.  His consultative approach and ability to bring leaders together has yielded some of the most impactful sports and entertainment campaigns in the industry.  He also leads a successful executive coaching practice and mastermind for high achievers built on his Hero Maker and Moment of Glory axioms.

MARLA ROE
EXECUTIVE DIRECTOR @
VISIT FRISCO

Marla has been in the hospitality industry for over 35 years, spending her first 9 years in the hotel industry and the remainder working at two different CVB’s in the Dallas area. She is currently the Executive Director of Visit Frisco, and in March celebrated her 17 year anniversary with the City. Marla has achieved her CDME certification through Destinations International, and Visit Frisco is a DMAP (Destination Management Accreditation Program) accredited organization through that same association.
 
She has been married to Jim for 18 years, and has 2 daughters, Meagan and Madeline, and her first grandson Elijah.  Marla loves to read, cook and run, and is passionate about the tourism industry. 

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Creating a Collaborative Culture

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JASON FORD
PRESIDENT @
FRISCO ECONOMIC DEVELOPMENT CORPORATION

Jason Ford serves as President of the Frisco Economic Development Corporation. Jason joined FEDC in May 2019 as Vice President and was promoted to President in 2021. As President, he is responsible for the board governance, strategy and day-to-day operations of the organization. He is also actively involved in high level business development. In his previous role, he led the EDC’s business development program and staff focused on business recruitment, retention, expansion, and technology-innovation.


In his prior role, Jason was Vice President of Regional Economic Development at the Greater Houston Partnership for nearly five years where he led regional economic development efforts, providing assistance to companies considering expanding, relocating, or investing in the 11- county greater Houston region. Under his leadership, GHP facilitated more than 85 site location projects accounting for more than 50,000 jobs, $8 billion investment and 10 million SF. Prior to GHP, Jason held leadership positions with the Louisiana Economic Development (LED), the Greater Austin Chamber of Commerce and the Taylor, TX EDC.


Jason received his B.A. in Economics from Ole Miss and later completed advanced coursework in GIS and public affairs at The University of Texas at Dallas. He is a graduate of Economic Development Institute at Indianapolis, and received his CEcD designation from IEDC. Jason and his wife Michelle have two children, Jolie and Jacques. 

SANDY CROSS
CHIEF PEOPLE OFFICER @
PGA OF AMERICA

Sandy Cross, a member of the PGA of America staff since 1996, serves as the Association’s first Chief People Officer. A native of Hamburg, New York, Cross leads the PGA’s initiatives regarding its most
important asset—its people. She is charged with enhancing a purpose-driven and values-based culture, as the PGA of America strives to be personally fulfilling and meaningful to a multi-generational membership and workforce. Cross focuses on creating opportunities to stretch, lead, and grow, by supporting well-being, learning and development, recognition and reward, and making a positive social impact in the communities where the PGA team works and lives. Cross also oversees the People Team and Diversity, Equity & Inclusion Departments.

From 2014-’18, Cross was the Senior Director of Inclusion & Diversity, during which time she launched
the Inclusion & Diversity Department and laid out a strategic plan for driving its integration across all
lines of business. She has built a tremendous foundation for the PGA’s inclusion programming that is driving creation of a game, an industry workforce and a supply chain that reflect America.

In her prior role as Director of Women’s and New Market Initiatives, she led the groundbreaking
“Connecting with Her” strategic initiative to attract and retain women in the sport. She also steered the PGA’s first-ever participation in the Global Sports Mentoring Program, a partnership with the U.S. Department of State and espnW, designed to promote the growth of women and girls in sports worldwide.

Previously, Cross was the PGA’s Director of Business Development, where she secured and cultivated
some of the PGA’s most coveted and longstanding partnerships, including National Car Rental and
PepsiCo. Cross has been instrumental in the success of numerous initiatives, including the Get Golf
Ready Employee Talent Development program and the Get Golf Ready Power Mixer. As well, Cross was
actively involved with the development and launch of Golf Retirement Plus, a supplemental retirement
program for PGA Professionals.

Cross earned a Masters of Sport Administration from Kent State University and a Bachelor of Arts in
Legal Studies from the University of Buffalo, where she played NCAA Division I volleyball for four years.
She also earned a Certified Diversity Professional credential from the Institute of Diversity Certification
in 2016 and a Chief Human Resources Officer Certification from OnConferences in 2021.
 

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ERIC VARDON
PRESIDENT @
EVENTCONNECT

Eric is a Serial Entrepreneur, C-Suite Executive and Advisor with more than 20 years of success in marketing and sport technology.


As an advisor to Roller Hockey Canada, Eric also leads a local roller hockey league in his spare time and is an avid golfer, tennis, hockey player, father of two, and husband. 


After selling his last start-up in March of 2020, Eric moved from advisor to President at EventConnect in October 2020 alongside his long-time business partner and friend, John D’Orsay. 

Building For Future Trends And Connectivity

ERIC SULLIVAN
PARTNER @ THE SPORTS FACILITIES COMPANIES

Eric earned his MBA in International Business and began his career as a professional soccer player. He joined SFA in 2006 and has since held nearly every operational role through SFA & SFM’s growth. Eric now leads SFA and SFM’s growth effort by designing service solutions that help our clients achieve their goals.

 

Eric developed the original financial and market analysis tools that SFA is most well-known for. Eric also led the first facility opening projects in our company history that paved the way for the launch of SFM. Since joining SFA & SFM, Eric has overseen and served as an advisor to hundreds of projects including market studies, financing plans, development plans, turn-arounds, and new facility openings. His work in domestic and international markets includes projects in the U.S., Canada, Caribbean, United Kingdom, Latin America, Asia, and the Middle East. Eric currently leads SFA & SFM’s expansion efforts in our continued vision to integrate sports, fitness, education, leadership development, and adventure sports into communities around the globe.

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