Not everyone can go to CES in Las Vegas. It's an incredibly busy start to the year so we thought we'd bring you some updates thanks to the folk at CES who make a number of their discussions available over the internet. Todays thought some from the sports panel on New Sponsorship Partnerships Redesigning Fan Engagement.
One of the topics that struck me was the comments on "personalization" fans are wanting to consume events in different ways. Many times, multiple things are happening and they can't experience them all. Leagues, teams and properties are finding partners to solve these issues and giving the consumer more of what they want. Our question to you is, what are you doing with your partnerships to customize them in a way that maximizes your reach or brings your marketing efforts to the next level?
If you'd like to watch the entire session, we've provided the link below.