If you have not attended the SIX before the schedule for 2020 will follow a similar pattern from previous years. We're finalizing our presentations now. Contact us if you require more information but details will be posted here as they become available.

2020 Schedule

Subject to change

April 7th 2020

  8:00 am      Registration

  9:00           Welcome 

  9:15           Session 1 - What Rights Holders Really Think

10:30           Break

10:45           Session 2 - Why the Olympics Still Matter - Adam Andrasko, CEO USA Synchronized Swimming

                         The Olympic Games are the worlds largest sporting event, but why are they important to you? Take this                               opportunity to remember the greatest Olympic sports moments of your life and the lives of your                                           counterparts. Share what has made this sporting event special. Then relate how it impacts your every day                           life. Finally, think about how Olympic sport has shaped the sports landscape and how it will continue to                               for years to come. You are in Olympic City USA let us show you why that is so important to the World.

12:00           Lunch 


                    Round Table 1: Sales/Services Best Practices - Bill Kelly, Virginia Beach Sports Marketing -                                                 Moderator

                    Round Table 2:  Defining Sports Diversity - JC Poma, Richmond Region Tourism - Moderator

  2:45           Break

  3:00           CASE STUDY: Allison Burns, Sr. Manager - 2022 USGA US Women's Open Championship.

                         The U.S. Women’s Open is one of four Open championships and ten amateur championships conducted                           annually by the United States Golf Association. The championship is the world’s premier women’s golf                                 event and is open to professional female golfers and amateur females. The championship was first                                       conducted in 1946 and its winners include Babe Didrikson Zaharias, Mickey Wright, Annika Sorenstam,                               Se Ri Pak, Juli Inkster, Paula Creamer, Inbee Park and Michelle Wie.


                         The championship annually recruits over 1,700 volunteers to dedicate 16 to 20 hours each. Totaling over                           30,000 hours of support for the Women’s Open, each role of a volunteer is integral to the overall                                       success of the championship. The Women’s Open is challenged annually by always being in a new                                       market, with little to no event equity or marketing exposure; paired with the overall decline of                                                 volunteerism in society. This case study will challenge the group to introduce new concepts that will                                       motivate a younger generation to volunteer, keeping in mind the challenges of the market size and having                           to pay for the experience.

April 8th 2020

   8:30 am    Case Study Prep (Group Rooms Available)

   9:00         Case Study Presentations


                   Round Table 3:  Statewide Sports Initiatives - Ashley Harper Cottrell, Maryland Sports -                                                       Moderator

                   Round Table 4:    TBD

 11:45 am    Lunch

 12:30 pm    SIX Field Trip - Olympic and Paralympic Training Center Experience. Includes:

                           o Welcome address and Athlete introductions
                           o Athlete led VIP Tour
                           o Sports experience (sports TBD)
                           o Torch Relay and Lighting Ceremony
                           o TEAM USA Store Shopping
                           o Transportation to and from the DoubleTree

   4:30         Return to DoubleTree

   5:30         Closing Reception - Joint Reception with ACES members

                        U.S. Olympic & Paralympic Museum

* These will be moderated small group or round-table discussions

Please note the following items:

All sessions and receptions will take place at the Double Tree Colorado Springs  unless otherwise noted.

More details will be posted as they become available

All times are subject to change.

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