If you have not attended the SIX before the schedule below should give you some idea of the format of the event. THERE WILL BE CHANGES FOR 2020. Contact us if you require more information but details will be posted here as they become available.
Subject to change
April 18th 2019
8:00 am Registration
9:15 KEYNOTE: BEING YOUR BEST PRESENTER
Kraig Kann is a former lead anchor of the Golf
Channel/NBC and Media Director for the LPGA.
In this thought provoking presentation, Kraig will
share his insights on how to make your presentations
the best they can be. His unique experience
includes founding HTK Media, LLC, in 2010 and
passionately helping athletes, coaches, business
leaders and many in the golf industry present them-
selves as never before and position themselves at the
top of their class in media events and corporate speaking
10:45 KEYNOTE: BEING YOUR BEST PRESENTER Continued
12:00 Lunch With Rights Holders (ACES Members)
1:15 pm ROUND TABLE DISCUSSIONS
Round Table 1: Forget Counting Room Nights - Moderated by: Joshua Dill, CSEE Visit Frisco
What if you were asked to explain the mission and success of your organization and you were not
allowed to mention “room nights” at all? Most of us understand that destination marketing in the
sports realm goes beyond just a simplistic accounting of room nights, but that isn’t enough. How do
we get our stakeholders, community leaders and our BOSSES to understand that sports is not just
“conventions in shorts.” This session will discuss the value of events that present a value-proposition
other than room nights. Discussions will include how we create valuation strategies, the role they play
in your overall objectives AND how to effectively share that message outwardly.
Round Table 2: How Community Based Programs Enhance Tourism Efforts - Moderated by: Evan Eleff, Sports Facilities Advisory & Sports Facilities Management
Sports tourism has a great story to tell, but how often do we tell it? We often explain how new revenue brought to our communities creates economic impact. What if our story also included the impact we have socially or on health and wellness? This session will explore the often over-looked aspects of community events, their impact locally, and how they create a powerful message when we combine them with economic impact.
3:00 CASE STUDY: SPONSORSHIP
This years topic and case study will be presented by Bill Nielsen of 4Front.
4Front is a dynamic sports marketing agency with offices in Chicago and
Dallas. Their impressive client list include properties such as Hendrick Motor
Sports, UFC and the Chicago Bears to name a few.
Attendees of the Sports Industry eXchange will experience a presentation
on current sponsorship trends and be provided with a whitepaper/case
study. Attendees will work in groups to provide a solution based on the
case study, information provided in the presentation and general industry
knowledge. Groups will provide a brief synopsis of their solution to a panel.
April 19th 2019
8:30 am Case Study Prep (Group Rooms Available)
9:30 Case Study Presentations
11:00 OLYMPIC UPDATE - Denise Parker, United States Olympic Committee
There's a lot going on in the Olympic movement. From the preparations for Team USA in Tokyo to compliance challenges and opportunities. You'll hear from Denise Parker, Vice President of NGB Services on how programs like FLAME and Safe Sport are impacting the Olympic landscape and event hosts.
1:00 ROUND TABLE DISCUSSIONS
Round Table 3: CVB Participation in Facility Development Moderated By: JC Poma, Visit
The facility arms race is at an all-time high and many community partners and parks and
recreation departments are looking to us, as CVB/Sports Commission leaders, to better
understand how to compete against other destinations and gain a competitive edge in
attracting new sports tourism events. This round table will help us all come together and bring
forth important trends, topics, and key conversation pieces we need to consider when helping
strategically plan in our respective communities.
Round Table 4:Creating Winning Partnerships: Moderated By: Rob Coggin, National Collegiate Roller Hockey Association
Partnerships are the heart of successful events. This round table will discuss aspects of successful partnerships including examples. Strategies will be examined that pertain to both Rights Holders and host destinations. Please share what's worked in your community and events!
2:30 Concluding Remarks
* These will be moderated small group or round-table discussions
Please note the following items:
All sessions and receptions will take place at the Double Tree Colorado Springs unless otherwise noted.
More details will be posted as they become available
All times are subject to change.